Staying Compliant on Social—Advice and Musings from the Experts

04 Oct Staying Compliant on Social—Advice and Musings from the Experts

By Emily Copp

It’s not always simple for brands in regulated industries to get on board with social media. There are risks, and the legal processes offered on traditional communication channels like email aren’t easily replicated.

Now, thanks to technology—which allows brands to automate important regulatory processes—these companies can be on social in a safe and secure way.

We chatted with Mike Pagani, senior director of product marketing and chief evangelist at Smarsh, an archiving and compliance solution, about how to stay compliant on social.

Q&A with Mike Pagani from Smarsh

What are key elements of a compliant social media strategy?

We believe there are four components of a successful social media strategy.

First, define where your company is at on the social media maturity scale. For example, do you have one team working on social, or is social media spread across your entire organization and tied to broader business objectives? You need to understand exactly where you’re at before you can start planning.

Second, educate your employees about social media security and implement a formal social media policy. A social media policy will help guide your employees’ appropriate use of corporate and personal profiles. A key part of social media education is how you choose to implement it. Is this department-wide policy or organization-wide? What are the roles and responsibilities? Workflows and processes for each person or team?

Third—and this can be done in tandem with the previous component—start social media monitoring. This is where you have to chat with your product teams, marketing department, heads of business, leadership teams, etc. to find keywords and phrases around your brand. This will help you listen to your customers, keep an eye on your competitors, and understand what shifts are happening in your industry. View Full Article>>

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