7 Lessons Brands Can Learn from the Most Creative Accounts on Instagram - Rainmaker Media Solutions
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7 Lessons Brands Can Learn from the Most Creative Accounts on Instagram

7 Lessons Brands Can Learn from the Most Creative Accounts on Instagram

By Amanda Wood

With 400 million active users, it can be hard to stand out from the crowd on Instagram. It just isn’t enough anymore to create your account, post beautiful pictures every now and then, and like a few photos. Brands, influencers, and the everyday Instagrammer are stepping outside the 1080px by 1080px square box and pushing the boundaries on creativity. If you really want your account to stand out from the brunch pics, selfies, and photos of feet, you need to think creatively.

As a way of surfacing the best Instagram campaigns, the Hootsuite social team created a curated account called Hootsuite Showcase. Featuring uniquely awesome accounts or campaigns on Instagram, it is a resource for inspiration and an easy way to see what others are doing on the platform. Each account or campaign featured on the showcase has been chosen for a specific reason, but they all share one thing in common: exceptional creativity. Viewed as a ‘Best of Instagram,’ there are plenty of lessons that can be learned from content featured on the Hootsuite Showcase.

Bonus: For examples of how brands have successfully used Instagram to tell stories, download our free Instagram Master Tactics guide.

1. Aim for consistency of imagery and theme

 Find MoMo by @Andrewknapp

Creating (and sticking to) an Instagram theme isn’t the easiest thing to do, but taking that extra time to nail-down your signature style goes a long way. Whether it’s focusing on a theme or using the same filter (or editing technique) for all your photos, having consistency will take out the guessing game and keep people coming back.

One of my favorite examples is Canadian designer, photographer and InstagrammerAndrew Knapp, who is particularly fond of hide-and-seek. Knapp takes creative photos in which his border collie Momo is hidden among buildings, crowds, or breathtaking landscapes, giving followers the chance to play Where’s Waldo with the playful pup. The Instagram photos are beautiful and it’s surprisingly challenging to find Momo. Knapp’s photos are consistent in lighting and color, and I truly look forward to seeing his photos in my feed and searching for Momo.

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