30 Dec 37 Tips for Writing Emails that Get Opened, Read, and Clicked
By Henneke Duistermaat
We’ve all been there …
You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line. You hit publish with a sigh of relief. That’s done. But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing. Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through? It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked.
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