Pinterest Ads: The Complete Guide for Business - Rainmaker Media Solutions
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Pinterest Ads: The Complete Guide for Business

Pinterest Ads: The Complete Guide for Business

 By Christina Newberry

Since Pinterest ads only recently became available to small and medium-sized businesses, you may not have a fully developed strategy for advertising on this important social platform that reaches 100 million monthly active users.

It’s time to change that. Pinterest is a social network that users often visit specifically to gather information about potential purchases: 93 percent of Pinners use the platform to plan purchases, and 87 percent of Pinners have already made a purchase after seeing a product on the platform.

Why your business should advertise on Pinterest

Still not sure Pinterest is a valuable ad platform for your business? Consider this: 75 percent of saved Pins come from businesses, and 2 million people pin product Pins every day.

And Pinners can well afford the products brands are showcasing on the platform: nearly 40 percent of Pinners make more than $100,000 per year, and the average order value of a sale coming from Pinterest is $50, the highest of all major social platforms.

Pinterest’s internal data shows that Pinners who see Pinterest ads have 40 percent greater awareness of new products and 50 percent higher purchase intent than Pinners who have not.

There’s just one catch. For now, Pinterest ads are only available to businesses in the United States, Canada, and the U.K. But with a strong appetite among businesses worldwide, watch for more areas of the globe to be added soon.

3 types of Pinterest ads aligned to your business goals

Pinterest ads, known as Promoted Pins, are essentially regular Pins that you promote to more people by paying for exposure. Pinterest offers three types of ad campaigns to align with your business goals:

1. Awareness

Awareness campaigns aim to get your business in front of new eyeballs—people who have not heard of your business before, do not really know what you do, or are not already interested in your brand. You pay per 1,000 impressions.

2. Engagement

Engagement campaigns are designed to encourage Pinners to interact with your content within the Pinterest platform by repinning or clicking your Promoted Pins. You pay per engagement action: a closeup, repin, or click.

3. Traffic

Traffic campaigns send people from your Pinterest ads directly to your website, and you pay per click.

The process is the same for creating all three types of Promoted Pins, so let’s dive in and get you started on your first Pinterest ad campaign. View Full Article >>

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