25 May How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience
Ellen Bartolino
We’re willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated.
Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%? It sounds like customer retention is worth putting some time and effort behind, huh?
Retaining customers all comes down to the experience you’re providing for them. And you’ll want to provide them with an experience that — from start to finish — requires the least amount of effort from them. Even if your product or service is the best in its class, you need to make sure your customer is satisfied enough with their experience to continue choosing you over your competitors.
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