Are You a Social Media Team of One? This Toolkit Can Help

16 Sep Are You a Social Media Team of One? This Toolkit Can Help

By Sarah Dawley

You do it all. From planning long-term strategy and reviewing your analytics to wolfing down a sandwich while you create images for Facebook with one hand and reply to people individually on Twitter with the other. No matter what social media hat gets thrown at you—designer, analyst, copywriter—you’ve got to be ready to wear it.

The good news is that you can handle it all (and you look great in hats). To help, we’ve compiled these best practices and resources that anyone acting as a social media team of one can use. We’ve grouped them into five buckets: preparation, organization, efficiency, education, and community support.

Preparation

Focus your efforts

You’ve got limited time and resources to make social media work for your business, so make sure you’re investing them where they count. This means not stretching yourself too thin trying to make a dent in every social network out there. Focus in on where your strategy is working best, and double down on strengthening those communities instead.

Resources:

• How to Create a Social Media Marketing Plan in 6 Steps
• 9 Questions to Help Define Your Social Media Strategy

Create a monthly and weekly content calendar

You don’t have time to waste sitting around wondering what you should post on Facebook next. Plan ahead and create a content calendar for the month. Consider any events your business may have on the horizon, holidays, and promotions or other campaigns. In a weekly content calendar, you can go into more detail about what exactly you’ll be posting each day on each network.

Resources:

Download our content calendar template:

• PDF
• Excel File
• Open Document Format

Organization

Organize and monitor your followers

As a team of one, you won’t be able to keep track of everyone on social media—and that’s true regardless of whether you have 100 followers on Twitter or 100,000. Create Twitter lists for various groups (such as current customers, local reporters, or thought leaders) and then set up a stream in Hootsuite for each list. This way, you’ll be able to organize and group people together on Twitter while still seeing every Tweet in one place. View Full Article >>

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